B2B sales of goods and services in Kazakhstan

    We reach target companies and the people responsible for buying products or services. Choose initial outreach, proposal follow-up or inbound enquiry handling.

    Discuss a project
    Kazakhstan · Astana
    Kazakhstan · Astana

    Planning your project

    We take regional differences, the local pace of business and language into account.

    We confirm the project language and team availability before launch.

    For companies already operating in the market

    We help companies in Kazakhstan grow B2B sales at home by reaching new industries, regions and sales channels. We assess demand, agree which companies to prioritise and start conversations with them.

    For businesses entering the country

    We help manufacturers from China, Türkiye and other countries enter Kazakhstan. We identify the right buyers — wholesalers, distributors, retail chains, manufacturers or service businesses — and approach them with an understanding of local business practices.

    Examples of work we can help with
    • For a Chinese or Turkish manufacturer: find wholesale distributors and retail chains in Kazakhstan.
    • For an Uzbek manufacturer: identify companies with a suitable purchasing profile and start negotiations.
    • For a business in Kazakhstan: test a new industry segment or region without mass calling.
    • For logistics, IT, SaaS and other B2B services, we agree which companies and people to approach, and what the next step should be.

    Choose when your team takes over

    Each package can be purchased on its own.

    Main package

    Initial B2B outreach and qualification

    Lead Generation Unit

    500companies

    one country · Number of companies in the database

    Your team takes over once a prospect shows interest.

    1. 1Find the right person
    2. 2Qualify interest
    3. 3Hand over to your team
    Scope and terms
    Who it suits
    For businesses whose own team can take over once a prospect shows interest in their products or services.
    Prospect database
    Your existing database, or companies we find through public sources based on the agreed brief.
    Preparation
    The package includes 1 manager and adaptation of your existing script.
    Sending proposals
    Sending proposals and following up on them are not included.
    Follow-up
    We establish who is involved in the decision, find their direct contact details and get in touch. We agree how to handle unanswered calls before launch.
    When your team takes over
    The prospect fits your target profile, is interested in your products or services and is willing to receive a proposal. We provide contact details, statuses and available project materials so your team can continue the conversation.
    Additional charges
    Proposal editing is charged separately. Sending proposals and following up on them are not included in this package.
    Guarantee
    For the first launch, an individually agreed target of up to 5%; criteria and calculation basis are in the contract.

    Speaking to a receptionist or being asked to send information to a general email address does not, on its own, count as a qualified result.

    The guarantee applies to the main 500-company packages. It does not apply to the pilot or inbound enquiry handling.

    Discuss the packageService details
    Main package

    Client prospecting and sales follow-up

    Closer Team

    500companies

    one country · Number of companies in the database

    We follow up on proposals sent on request.

    1. 1Find a prospect
    2. 2Proposal + follow-up
    3. 3Your team discusses the deal
    Scope and terms
    Who it suits
    For companies that need follow-up with prospects who request and receive a proposal.
    Prospect database
    We select companies using relevant industry signals or update your database with current phone numbers and contact channels.
    Preparation
    Product and audience research, editing your existing proposal and preparing a call script are included.
    Sending proposals
    Sending proposals on request via WhatsApp, Telegram or email is included.
    Follow-up
    We follow up after 2–3 business days with people who requested and received the proposal. The second call and related correspondence are included.
    When your team takes over
    The prospect is ready to consider a deal and asks for a quote, specific terms or a conversation with management. We provide their contact details and status. Your team prepares the quote and contract.
    Additional charges
    For long sales cycles, the third, fourth and subsequent calls are charged separately.
    Guarantee
    For the first launch, an individually agreed target of up to 5%, calculated from conversations or presentations with decision-makers as specified in the contract.

    The package does not include writing a proposal from scratch, unlimited follow-up or managing the sale through to payment. A closed deal is not guaranteed.

    The guarantee applies to the main 500-company packages. It does not apply to the pilot or inbound enquiry handling.

    Discuss the packageService details
    Separate service

    Inbound enquiry handling

    Calls · WhatsApp · Telegram

    300companies

    1 service · Number of companies in the database

    Handle the calls and messages you already receive.

    1. 1Receive the enquiry
    2. 2Clarify the request
    3. 3Pass to the right person
    Scope and terms

    For businesses already receiving calls and messages that want their team to receive each enquiry with the information needed to follow up.

    We handle inbound calls under an agreed process, or enquiries via WhatsApp and Telegram. We clarify the request, answer using approved information and pass the details to the responsible team member.

    The base call-handling scope excludes callbacks and switching to messaging apps. We agree the channel, period and counting rules before launch.

    Discuss inbound enquiriesService details

    500 companies refers to the database we work with, not a guaranteed number of leads, meetings or completed conversations with decision-makers.

    one country / Prospect database

    For projects covering several countries, we separately agree how to divide the database, the scope of work and the terms.

    We agree how to handle unanswered calls before launch. We find the right person and contact them once we have their direct details. Unlimited call attempts are not included.

    How we launch and run your project

    Open a step for details

    1. 01
      Contract and payment

      We agree the terms and the client pays in advance.

    2. 02
      Preparation

      5–7 days for the database and materials. The initial outreach package includes adapting your script; proposal editing costs extra. The sales follow-up package includes product and audience research, editing an existing proposal and preparing a script.

      5–7 days

    3. 03
      Test calls

      1–2 days, up to 25 calls.

      1–2 daysup to 25 calls

    4. 04
      Approval

      The client approves the approach.

    5. 05
      Outreach

      We contact companies and carry out the work included in your chosen package.

    6. 06
      Report

      We provide contact details, company statuses and the materials agreed for the project.

    7. 07
      Completion

      We sign the work completion certificate.

    Test calls check the script and are separate from the paid 210-company pilot.

    Our commitment to results

    For later launches, we agree the guarantee based on the actual results of the first launch.

    1. up to 5%

      First-launch guarantee

      We agree the percentage and calculation basis in the contract before launch.

    2. ↻

      Repeat launch

      At our expense if the agreed guarantee is not met.

    3. 50%

      Refund

      If the repeat launch also falls short of the agreed result.

    The guarantee applies to the main 500-company packages. It does not apply to the pilot or inbound enquiry handling.

    How the result is defined and measured

    The first launch under a full main package carries an individually agreed guarantee of up to 5%. The exact percentage, result criteria and calculation basis are agreed before launch and recorded in the contract.

    The agreed percentage is our commitment for your project, not a cap on the results we can achieve.

    Initial B2B outreach and qualification

    Lead Generation Unit: qualified interest in your products or services and willingness to receive a proposal. The contract sets out the criteria and calculation basis.

    Client prospecting and sales follow-up

    Closer Team: readiness to consider a deal. The percentage is calculated from conversations or presentations with decision-makers, as specified in the contract.

    If the agreed guarantee is not met, we repeat the launch at our expense. If the repeat launch also fails to achieve the agreed result, we refund 50% of the payment.

    A company in the database, a contact attempt, a conversation, contact with the right person, a proposal request, qualified interest and readiness to consider a deal are distinct stages. The guarantee does not cover purchases, revenue or signed contracts.

    Let’s discuss your product and target customers

    Two standalone outbound sales packages and a separate service for inbound enquiries.

    Free 15-minute consultation

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    All AXCEND markets

    Where do you need sales support?

    Choose the scope: reaching new clients, following up on initial interest or handling enquiries you already receive.

    Find the right solution for your needs

    Supporting businesses across seven priority markets

    Regional projects support companies based in the CIS, Central Asia and the Caucasus. International companies entering these markets receive a separate market-entry proposal. Sales in Central Asia · AXCEND · International market entry · AXCEND

    Ready to discuss your project?

    Contact us for a short meeting about your market, product and project approach. We get straight to your needs, without a presentation about ourselves.