31 history: task, work format, result criterion and specific numbers. Cases can be filtered by Lead Generation Unit, Closer Team or industry. Some stories are published with the client's name, some are anonymized by NDA.
Some cases on the page are anonymized: we have signed confidentiality agreements (NDAs) with most clients, and we do not disclose company names, contacts and other information that allows them to be identified. It is part of our contractual obligation to our clients to guarantee them the confidentiality of our collaboration.
The numbers and results in the cases are real and taken from our work, but are presented in a generalized form (industry, region, scale) without indicating the brand.
If it is important for you to see a case with the company name, upon request we can try to arrange a call with one of the clients who is ready to personally share their experience. Please note that this requires approval on their part and may take some time.
A qualified lead, a meeting and a signed contract are different outcomes. Each case describes a specific project scope, agreed separately from current standard service formats.
Task. Find B2B companies in Central Asia and the Caucasus willing to consider buying aseptic bags from JINGLE, a Chinese manufacturer.
What we did. The Lead Generation Unit worked through a cold prospect list in Uzbekistan, Kazakhstan, Armenia, Azerbaijan, Kyrgyzstan, Tajikistan and Turkmenistan and generated cooperation enquiries.
Result. 87 qualified leads from 322 companies contacted.
Task. Test demand for three AI Production products among HoReCa businesses, FMCG manufacturers and Kaspi sellers in Kazakhstan.
What we did. The Lead Generation Unit worked past gatekeepers, handled objections, qualified prospects and ranked interest in three products.
Result. 67 qualified leads from 140 companies contacted.
Task. Sell a SaaS product for HoReCa through cold calls, proposals and online or in-person meetings. Russia was the main project market.
What we did. The team adapted the sales script to the product, worked with Russian companies and also acquired one customer abroad.
Result. 138 qualified leads from 500 companies contacted. The project description reports an average of five signed contracts per month.
Task. Test initial demand among companies in Kazakhstan for international logistics quotations.
What we did. The Lead Generation Unit made cold calls, sent proposals and reached managers to obtain a shipping quote request or invoice for calculation.
Result. 45 qualified leads from 221 companies contacted; the target action was a shipping quote request.
Task. Qualify inbound enquiries about preliminary designs, working documentation and land plots for an architecture studio in Kazakhstan.
What we did. The team handled inbound calls, sent commercial proposals and arranged meetings with interested prospects.
Result. The inbound enquiry handling project generated 106 qualified leads.
Task. Reach company directors and managers in Kazakhstan with a voice AI solution and arrange online meetings.
What we did. The team made cold calls, sent proposals, worked past gatekeepers and brought decision-makers to video meetings.
Result. 55 qualified leads from 145 companies contacted.
Task. Receive requests from businesses for corporate insurance calculations.
What we did. The Lead Generation Unit made cold calls, reached directors and managers, and collected information and invoices for insurance calculations.
Result. 32 qualified leads from 221 companies contacted; the project task was to collect information for an insurance quote.
Task. Conduct negotiations with pharmacy chains and individual retail outlets in Kazakhstan.
What we did. The Lead Generation Unit made cold calls, reached pharmacy managers and presented the product to secure shelf access in pharmacies and medical centres in Kazakhstan.
Result. 66 qualified leads from 258 companies contacted. During the project, the client signed one agreement with a pharmacy in Almaty.
Task. Find dental practices and medical clinics in Kazakhstan interested in building a structured sales department.
What we did. The Lead Generation Unit made cold calls, reached chief physicians and directors and invited them to online meetings.
Result. 22 qualified leads from 252 companies contacted.
Task. Attract partners for business financing and subsidy projects in Kazakhstan.
What we did. The Lead Generation Unit reached accounting and consulting firms and SME managers, presented the product, identified needs and passed interested prospects through WhatsApp.
Result. 41 qualified leads from 125 companies contacted.
Task. Conduct initial qualification of companies in the Kazakh market of construction metal products for the customer’s sales department.
What we did. Lead Generation Unit made one initial contact with 140 companies and recorded responses according to the project criteria.
Result. 140 companies processed → 89 qualified leads, conversion rate 63.6%.
Task. Find participants in Russia for a franchising exhibition in Tashkent: invite companies willing to consider entering the Uzbek market through a franchise.
What we did. We cold-called 300 target niche companies in Russia, qualified interest in the exhibition and passed those interested on to the organizers.
Result. 300 processed Russian companies → 79 interested participants, conversion rate 26.3%.
Task. Access to technical directors and suppliers of energy enterprises in the CIS with the offer of industrial equipment.
What we did. Lead Generation Unit recorded the initial reaction, and Closer Team continued negotiations and agreed on video meetings with the decision-maker.
Result. 2,000 dialogues in the CIS → 10.4% access to video meetings with decision makers → 97 clients.
Task. Find clinics, diagnostic centres and medical equipment distributors in the UAE and MENA markets, and bring decision-makers to supply negotiations.
What we did. Closer Team negotiated in Arabic and English, went through administrative barriers and agreed on video meetings with decision-makers.
Result. 500 dialogues in the UAE and MENA → 148 qualified B2B leads, conversion 29.6%.
Task. Onboard online stores and e-commerce projects to delivery services.
What we did. Lead Generation Unit conducted the initial qualification of online stores based on the volume of shipments.
Result. 10,000 conversations → 3,770 qualified leads, conversion rate 37.7%.
Task. Find wholesale buyers of rolled metal among construction and manufacturing companies in Russia.
What we did. Lead Generation Unit recorded the initial reaction of suppliers, then Closer Team continued negotiations with interested companies.
Result. 500 conversations in Russia → 170 interested leads (34% conversion to lead) → 28 signed supply contracts.
Task. Attract private and corporate clients to financial products with a long deal cycle.
What we did. Lead Generation Unit recorded the first response in 500 contacts, after which Closer Team continued to work with interested companies and arrange video meetings.
Result. 500 dialogues Lead Generation Unit → 270 contacts for further work Closer Team → 64 results for the project.
Task. Process the incoming flow of inquiries for Apple equipment and bring buyers through to order placement.
What we did. The outsourced team handled inbound inquiries, advised on models, and recorded orders.
Result. 300 conversations → 98 qualified leads, conversion rate 32.7%.
Task. Continue negotiations with managers who were previously interested in business training and corporate programs.
What we did. Closer Team returned to contacts, answered questions and assisted with registration for events.
Result. 140 conversations → 48 qualified leads, conversion rate 34.3%.
Task. Find wholesale fabric buyers among garment manufacturers and ateliers across the CIS.
What we did. Lead Generation Unit conducted the initial qualification of sewing production and ateliers in terms of volume and assortment.
Result. 6,000 dialogues in the CIS → 2,382 qualified leads, conversion 39.7%.
Task. Increase the number of wholesale customers in the home textiles and bed linen segment.
What we did. Lead Generation Unit conducted the initial qualification of buyers of chains and stores and transferred the recorded answers to the customer’s manager.
Result. 5,000 conversations → 1,915 qualified leads, conversion rate 38.3%.
The client has been manufacturing lines for the packaging industry for 12 years and had 1–2 orders from Europe per year through dealers. The goal: enter direct sales in Germany bypassing intermediaries and scale turnover 3–5x.
In 9 months — €1.2M in revenue, 23 new distributors and direct customers, 38% call-to-meeting conversion. The client cut out part of the middlemen and increased their margin.
The plant manufactures thermal insulation boards and holds 18% of the Kazakh market. The goal is to enter Russia, find 30+ wholesale buyers and major construction projects within 1,500 km of the border.
32.5% of calls converted to video meetings — nearly 3x the industry benchmark. 50% of meetings that took place were recognized as "hot" leads. Following the pilot, the client shifted their marketing budget from trade shows to our team.
The brand is present in 14 Asian countries. After opening the Korea–CIS logistics corridor through the UAE — the task is to quickly secure shelf space in Tashkent and Almaty and find major FMCG-segment distributors.
Out of 1,000 wholesalers, distributors, and retail chains called — 522 progressed to the 2nd negotiation stage. The result: 7 major players in Kazakhstan and Uzbekistan signed contracts, and another 16 wholesalers started working with us. Negotiations continue with many of the rest.
The client has been in the Turkish and MENA markets for 25 years. After European demand contracted — the task is to quickly enter 6 CIS countries + Mongolia. Condition: one team, one contract, one consolidated regional report.
In 11 months — 174 meetings with senior executives, 47 signed distribution agreements. Shipment volumes to the region grew 4.2× compared with the previous year.
A platform for automating dispatch operations for transportation companies. In the Russian market — 1,100 customers. Hypothesis: the Uzbekistan and Kazakhstan markets are underserved and ready to move off Excel.
In 4 weeks of the pilot — 11 contracts, MRR $4,800. After 6 months — 47 paying customers and steady 14% MoM growth. The client opened their own sales office in Tashkent.
The client has been on the Russian market for 9 years and holds 22% of the HoReCa segment. The task — to enter MENA via distributors and major hotel chains in the UAE and Saudi Arabia.
Signed contracts with 3 distributors in the UAE and 1 in Saudi Arabia. Direct supplies to 4 hotel chains. Package payback — 4 months.
A warehousing and fulfilment company was looking for B2B clients among online stores and wholesalers in Russia and Kazakhstan. The specifics: a long sales cycle (3–5 months) and a complex pricing model.
In 5 months — 27 signed contracts for fulfilment and cross-docking services. Average contract value $14k/year. Our work paid off in 3.5 months.
The client is a European manufacturer of industrial components. The task was to set up supplies to 4–5 key production sites in the metallurgy and machine-building industries across the CIS.
5 large industrial enterprises switched to our client. Annual supply volume — €2.7M. Deal cycle — 7 months.
An Uzbek spice importer and processor was looking for direct access to retail and the HoReCa segment in Kazakhstan without intermediaries.
Entry into 38 retail outlets and 12 wholesale bases. A direct contract was signed with the Magnum chain for exclusive supply of 4 SKUs.
A multi-grain bar manufacturer from Russia wanted to grow wholesale sales volumes across Russia: secure regular buyers and increase the share of one-off small-batch orders (1–2 trucks).
Over 5 months of work as an outsourced sales department, we brought in 120+ new regular buyers and increased the share of one-off small-batch orders (1–2 trucks) to 27%. Following the pilot, the client extended the engagement.
Some of the cases on the page are anonymized: we have signed confidentiality agreements with most clients (NDA), and we do not disclose company names, contacts and other information that allows them to be identified. It is part of our contractual obligation to our clients to guarantee them the confidentiality of our collaboration.
The numbers and results in the cases are real and taken from our work, but are presented in a generalized form (industry, region, scale) without indicating the brand.
If it is important for you to see a case with the company name, upon request we can try to arrange a call with one of the clients who is ready to personally share their experience. Please note that this requires approval on their part and may take some time.
Explain the product, market and business terms. After the initial assessment, we will propose a suitable format and result criterion that can be recorded in the project.
Write to us — we will discuss the market, product and project approach in a short meeting. No presentations about us — straight to the point.
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