CLOSER TEAM · METHOD

Closer Team manages B2B negotiations from first outreach to an agreed result

Closer Team can be engaged independently, without the Lead Generation Unit. For each company, the team selects the appropriate route: phone, email, professional social networks, WhatsApp, Telegram or another agreed channel. It navigates gatekeepers, reaches decision participants, prepares or adapts the proposal and manages negotiations toward a concrete next action.

Discuss a project

AXCEND team discussing market and B2B sales strategy

Test offer

Full-cycle work with 300 approved organisations

Closer Team can be engaged on its own: the team navigates gatekeepers, reaches the right representatives and manages the subsequent negotiations. Project companies, commercial boundaries and result criteria are agreed before work starts.

Scope

300 organisations

Launch terms

Agreed after reviewing the task

Request the test package

Payment model

1Payment terms are set in the proposal and agreement.

Test launch terms

The test launch checks the segment, negotiation arguments, outreach channels, access to decision-makers and the market's response to the commercial offer. AXCEND therefore does not guarantee a predetermined number of requests, negotiations or other commercial outcomes under the test package. Test, repeat-launch and refund terms are set in the selected proposal and agreement.

CLOSER TEAM · PROCESS

What commercial development includes

A phone call is one channel, not the whole service. The team combines email, professional social networks, WhatsApp, Telegram, phone and other agreed channels into one process: from reaching the right representative to the proposal, follow-ups and objection handling.

55%

Preparation

Product, industry, arguments, conversation scenario, commercial materials and result criteria.

40%

Communication and negotiations

Access through phone, email, professional social networks and messengers, proposal delivery, follow-ups, questions, objections and the next action.

Reporting and context

Statuses, recordings, agreements and complete context for the client's next action.

ZERO STEP

Project start

The project starts after terms are agreed and the invoice is paid. We first study the product, market and prospective buyers, then begin external communication through the approved channels.

01 · STAGE 1

Product dossier and audit

Business, offer and market analysis before the first contact.

We compile a company dossier and audit the commercial offer: how the value is formulated, which questions the market may have and what needs clarifying before the first conversation.

We study segments, competitors, buying processes and selection factors. A strong product can be described for the wrong audience or in the wrong language, so we correct this before outreach.

Stage result: a clear view of the customer, the competitor and arguments that work in negotiations.

02 · STAGE 2

Agree companies and outreach logic

We define segments, contact roles and project priorities.

After reviewing the product, we agree the segments and roles, the offer to present and the signals that count as substantive interest.

For each group, we prepare arguments, questions and the process after initial interest. The client approves commercial boundaries and available offer options in advance.

Before launch, we set the project companies, result criteria, reporting and the situations where an authorised client representative must join.

Stage result: agreed companies, roles, arguments and negotiation rules.

03 · STAGE 3

Access to the relevant representative

We select the route to decision participants and communicate across several channels.

For each company, we select an appropriate communication route: phone, email, professional social networks, WhatsApp, Telegram or other agreed channels. When Closer Team is engaged independently, it starts with company outreach, clarifies the structure, navigates gatekeepers and reaches the person responsible for or influencing the task.

Reaching the relevant representative often requires several touchpoints across different channels. The team preserves context and continues systematically until a working contact is established with a decision participant.

Stage result: contact with the relevant decision participant and an appropriate channel for the continuing dialogue.

04 · STAGE 4

Commercial proposal and negotiations

We prepare the proposal, send it and return for a substantive response.

When a company requests a proposal, Closer Team prepares or adapts it using approved client materials, sends it through the agreed channel and records the follow-up date.

The manager returns to the decision participant through the appropriate channel, confirms whether the proposal was reviewed, gathers questions, answers within the approved terms and handles objections.

The conversation continues toward the action defined in advance: cargo and route data in logistics, a demo or pilot in SaaS, or a specification, sample or quote request in manufacturing.

Stage result: a recorded commercial action with the complete negotiation context, not merely an isolated call or proposal delivery.

Why it works

A request to send a proposal does not yet show that the offer was understood. That is why we return through the appropriate channel, gather the response and address questions consistently.

The client receives the negotiation history: what interested the company, which terms it asks about and which action was agreed next.

CLOSER TEAM · FIT

Who Closer Team is best for

This format fits businesses that need an independent external team to reach decision-makers and then manage the conversation toward a concrete action.

A complex product or service

Technology, manufacturing, consulting and corporate solutions where the buyer's task and buying logic need to be understood first.

Entering a new market

For companies entering Kazakhstan, Uzbekistan, Kyrgyzstan, Armenia, Azerbaijan and other markets to find relevant clients, partners, distributors or chains.

No established external B2B team

When you do not want to hire and train a department from zero, but need to prepare the sales foundation and start substantive market negotiations.

A WORD FROM THE SENIOR MANAGER
«Closer Team manages the development of a negotiation position, not a series of isolated calls. We select the channel that fits the market and representative, reach the participants in the decision, return after materials are sent and move interest systematically toward an agreed commercial action. The client sees the complete communication history and understands what is required to continue.»
Aisylu
Senior B2B Sales Manager · Closer Team, AXCEND

AXCEND · CLOSER TEAM

What the client receives

Before launch, we agree result criteria, reporting and each party's role. AXCEND manages communication using approved materials. The client approves prices, discounts, payment, delivery, configuration and contract terms because AXCEND cannot decide these on the client's behalf.

Company outreach through agreed channels, gatekeeper navigation and contact with the relevant decision participant.
Proposal preparation or adaptation, delivery, follow-ups and objection handling.
An agreed industry-specific action and complete negotiation context for carrying it out.

If only one primary contact using a company database supplied by the client and a recorded status are needed, the Lead Generation Unit is the appropriate format.

How the Lead Generation Unit works

Let's see whether Closer Team is right for you

In a meeting, we will clarify the product, market, commercial terms and the action that should count as the project result. We will then define Closer Team's scope and each party's responsibility.