Our mission
To help companies find the right customers and grow in new markets. We connect businesses with those who need their products and services, laying the groundwork for lasting partnerships.
AXCEND · B2B Sales Development
Your outsourced team for B2B prospecting and sales
AXCEND helps companies enter new markets and strengthen sales. We get to know your product and buyers before making contact, then reach the right people and work towards the next step agreed with you.
Client prospecting and sales follow-up
Closer Team. We find prospects, introduce your offer and continue the conversation after sending a proposal. Your team takes over when the prospect is ready to discuss a potential deal.
How we work
Define the result before we start
Before launch, we agree which response or next step counts as a result and how we will report it.
Research before reaching out
We learn about your product, market demand, competitors and the questions prospective customers are likely to ask.
Adapt to the market
We choose the language, channels, talking points and team to suit your market, product and goals.
Represent your business with care
We keep conversations respectful and focused, knowing that every interaction represents your brand.
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How a project works
We prepare before reaching out, then contact companies and conduct negotiations within the guidelines agreed with you.
Understand your market
We research your product, customer segments, demand, competitors and the limits of the project.
Agree who to approach
We identify the right customer segments and people, then prepare talking points and questions.
Reach the right people
We work through gatekeepers to reach decision-makers and explain your offer in clear business language.
Agree the next step
We record the response, questions and a specific next step: a quote, demo, pilot, brief or meeting.
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Our story
How AXCEND came to be
Working with companies across different industries, we kept seeing the same problem: complex B2B products were taken to market without enough preparation, and sales work came down to a generic script and the number of contacts made.
The communication channel was not the problem. Offers missed the buyer’s needs, sales materials left key questions unanswered, and salespeople lacked the background to move the conversation forward. AXCEND brought market research, proposal preparation and sales follow-up together in one process.
From experience to a B2B sales system
Consulting
learning from sales projects that fell short
The idea
an outsourced sales team
System
teams and processes
AXCEND
today
A word from the founder
The role AXCEND plays in your sales process
We built AXCEND for companies that need more than an activity report. Leaders need to know how the market responds to their offer, who is ready to keep talking, what is holding up a decision and what has been agreed as the next step.
We run each project as an extension of the client’s sales team. Before reaching out, we study the product, buyer and competition, then agree the talking points, commercial limits and result criteria. Closer Team chooses the right channels, reaches the people involved in the decision and keeps the negotiations connected from one conversation to the next.
When a prospect asks for a proposal, the next stage begins. Our sales follow-up package includes editing an existing proposal, sending it on request and following up to discuss the response. The package terms define the scope of further contact. We aim for a concrete step that moves the discussion forward: a quote, demo, pilot, specification, information for a proposal or a meeting.
Some decisions belong to the client alone: pricing, discounts, tailored quotes, delivery and contract terms. We agree these limits in advance, handle most of the negotiations within them and bring in the authorised person, fully briefed, when a decision requires their approval.
To me, a strong outsourced sales team takes responsibility for the quality of its preparation and negotiations, represents the client’s brand with care and gives management a clear basis for commercial decisions.
Initial B2B outreach and qualification
Lead Generation Unit. We find the right people at target companies, introduce your products or services and assess their interest. Your team takes over once the prospect is qualified.
Our commitment to results
The first launch under a full main package carries an individually agreed guarantee of up to 5%. The exact percentage, result criteria and calculation basis are agreed before launch and recorded in the contract.
The agreed percentage is our commitment for your project, not a cap on the results we can achieve.
If the agreed guarantee is not met, we repeat the launch at our expense. If the repeat launch also fails to achieve the agreed result, we refund 50% of the payment.
The guarantee applies to the main 500-company packages. It does not apply to the pilot or inbound enquiry handling.
Project legal framework
AXCEND operates through several legal entities in different jurisdictions. The contracting entity for each project is selected with regard to the market, the client's country, settlement currency and applicable requirements. The agreement defines project scope, result criteria, reporting format and the parties' responsibilities; an NDA is signed before confidential information is shared.
Let’s explore the potential of your B2B project
Tell us about your product, market and goals. We will suggest an approach and a realistic result to agree for your project.
Discuss the project