Cold calling, initial qualification, proposal follow-up and inbound calls and messages. Support for the sales stage you need in Uzbekistan, Kazakhstan, Armenia, Kyrgyzstan, Moldova, Azerbaijan and Georgia.
Choose the scope: reaching new clients, following up on initial interest or handling enquiries you already receive.
Regional projects serve companies based in CIS, Central Asia and the Caucasus. International companies entering these markets receive a separate market-entry proposal. International market entry · AXCEND
Before launch, we define who to approach, what we need to learn and which response counts as the result. The report is clear and leaves no room for guesswork.
Before launch, the team studies the product and the approved terms. In the conversation, the manager focuses on the company's task instead of reading the same script to everyone.
For Closer Team, this may be a quote, demo, pilot, specification, technical brief or meeting. Lead Generation Unit finishes after one contact and records the company's response.
First, we assess the product, market and task. We then define the result and guarantee benchmark in the agreement. We do not promise a signed agreement because it also depends on the client's prices and commercial terms.
Each format can be engaged independently. Lead Generation Unit makes one primary contact and records the response. Closer Team reaches the decision-maker, navigates gatekeepers when needed and manages negotiations toward the agreed action.
Additional AXCEND format
One primary contact using your database
You provide the company database. The team contacts each company once and records the response: a proposal request, refusal, request to return later or another agreed status.
AXCEND's core format
External B2B Sales Development Center
Can be engaged independently: the team approaches the company, reaches the decision-maker and manages the conversation toward a concrete action.
When both teams are needed
You can start with Lead Generation Unit and then transfer interested companies to Closer Team. This sequence is optional: either team can be engaged independently. When they work together, the complete conversation history is passed on without losing context.
Each case presents the initial task, the team's work and the documented commercial result. Confidential terms and client data are disclosed only within agreed limits.
Lead Generation Unit contacted 140 companies and delivered 89 results that met the project criteria.
We were looking for participants in Russia for a franchising exhibition in Tashkent: we worked with 300 companies in the target niche, and brought 79 interested ones.
Closer Team communicated in Arabic and English with decision makers and representatives of clinics, diagnostic centers and distributors.
Lead Generation Unit recorded the first response from technical directors and procurement teams. Closer Team then continued the negotiations and agreed video meetings with decision-makers.
Initial contact with buyers at garment factories and ateliers, followed by qualification by volume and product range.
A Kazakh construction-materials plant was entering the Russian market. The team contacted 240 buyers and turned confirmed interest into video meetings.
Five months as an external sales team: primary qualification and Closer Team work with HoReCa, fitness chains, retailers and marketplaces.
Bringing industrial equipment and components to market through native sales managers in German and English.
The cases show outcomes from different tasks and markets. We always assess the individual result benchmark for a new project separately and set it in the contract.
This case study shows why international deals die quietly after perfect meetings and how to bypass the 5 main barriers in the markets of Kazakhstan, Uzbekistan, Armenia and Georgia. Inside there is a real decision-making map for decision-makers, honest B2B cycles from 2 weeks to 9 months, the specifics of trust and working schemes for closing clients through pilot contracts.
During the period of cooperation, we received 56 applications from B2B clients and partners, with whom we began working regularly. We still use the commercial proposal prepared by the team.
AXCEND rebuilt our funnel, found why the value proposition was not working, and helped with the proposal and landing page. The customer journey after the call became clear and consistent. I did not expect such a comprehensive approach.
Out of 210 specialized pharmacies and medical centers, 83 organizations showed interest in the product and cooperation. Even before the completion of the project, the first supply contract was concluded.
They helped us build sales in Kazakhstan and the CIS, carry out rebranding and adapt packaging to different markets. We continue to work on consulting and sales development.
The team understood the product, negotiated competently and did not confuse technical specifications. The work to find clients in the CIS and Caucasus countries was completed on time, reporting was provided at each stage.
We were looking for a team that could quickly help us find clients in neighbouring countries. AXCEND launched the sales work and completely rewrote the proposal so it was clear to a B2B buyer.
Each contact and the result of the conversation was recorded in the CRM system. We saw conversions at every stage of the funnel in real time and received honest analytics without embellishment of indicators.
The team quickly understood the product, identified genuine interest, answered objections and handed over companies that were ready to consider the offer. The work and reporting were delivered well and on time.
Managers understood complex technical specifics, conducted meaningful dialogues with decision-makers and provided CRM reporting and call recordings. Negotiations resulted in agreements rather than formal calls.
The team quickly understood the product, identified interest, responded to objections, and passed on those who were actually ready to consider the proposal. The work and reporting were completed with high quality and on time.
During the period of cooperation, we received 56 applications from B2B clients and partners, with whom we began working regularly. We still use the commercial proposal prepared by the team.
AXCEND rebuilt our funnel, found why the value proposition was not working, and helped with the proposal and landing page. The customer journey after the call became clear and consistent. I did not expect such a comprehensive approach.
Out of 210 specialized pharmacies and medical centers, 83 organizations showed interest in the product and cooperation. Even before the completion of the project, the first supply contract was concluded.
They helped us build sales in Kazakhstan and the CIS, carry out rebranding and adapt packaging to different markets. We continue to work on consulting and sales development.
The team understood the product, negotiated competently and did not confuse technical specifications. The work to find clients in the CIS and Caucasus countries was completed on time, reporting was provided at each stage.
We were looking for a team that could quickly help us find clients in neighbouring countries. AXCEND launched the sales work and completely rewrote the proposal so it was clear to a B2B buyer.
Each contact and the result of the conversation was recorded in the CRM system. We saw conversions at every stage of the funnel in real time and received honest analytics without embellishment of indicators.
The team quickly understood the product, identified genuine interest, answered objections and handed over companies that were ready to consider the offer. The work and reporting were delivered well and on time.
Managers understood complex technical specifics, conducted meaningful dialogues with decision-makers and provided CRM reporting and call recordings. Negotiations resulted in agreements rather than formal calls.
The team quickly understood the product, identified interest, responded to objections, and passed on those who were actually ready to consider the proposal. The work and reporting were completed with high quality and on time.
Sales go both ways: we bring companies in our region to foreign markets and bring foreign companies to clients in the CIS, Central Asia and the Caucasus.
We are bringing the product to the UAE, Europe, South Korea, Turkey, China and the Middle East. We find distributors and clients and conduct negotiations in their language.
We help international companies enter the CIS, Central Asia, the Caucasus and MENA: we research the market, build communication and conduct professional B2B negotiations.
We also work within the CIS, Central Asia and the Caucasus - between the countries of the region and separately within each country.
Initial consultation — free of charge.
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