Start with the stage where sales opportunities are being lost. Initial contact, negotiations and inbound enquiries require different work and success criteria.
01
Your team manages existing orders but cannot reach new companies.
Agree target segments, contact roles and qualification criteria. The first line contacts companies and records their response. Database sourcing, attempts and replacement rules are set in the project scope.
Measure completed contacts, qualified responses and refusal reasons separately from dial attempts.
Cold calling and qualification →02
There was initial interest, but the next step is unclear.
Closer Team returns to decision participants, asks for feedback, answers from approved materials and agrees a next step. Follow-up volume and authority limits are set in advance.
A quote request, meeting or discussion of terms is a next step. Sending a proposal alone is not a sale.
Proposal follow-up →03
Clients call and message while the first line cannot keep up.
Add inbound call handling or WhatsApp and Telegram messaging. Agree working hours, response targets, qualification and handoff rules.
Track handled enquiries and qualified requests separately; assess resulting deals with your sales team.
Inbound enquiry handling →04
Contacts have accumulated without reliable current statuses.
Agree an appropriate database and reason for contact. The first line checks relevance and records a quote request, agreed return date, rejection or another status. Further negotiations form a separate stage.
A database with statuses and context helps prioritise follow-up. A reactivation percentage is not assumed in advance.
Database qualification →05
You have a product and target country but no route to the right buyer.
Define partner profile, assortment, commercial terms and territory. Prepare buyer arguments and conduct negotiations toward an agreed commercial step. Local and international companies receive the relevant proposal.
Distinguish a listed company, buyer contact, expressed interest and agreed next step. A supply agreement requires the parties' further decision.
Choose a market and scope →Your company's country and target markets; product and client profile; the problem stage; database size or inbound volume per period; channels and languages; the next step you want to achieve.
Discuss your task →Choose the scope: reaching new clients, following up on initial interest or handling enquiries you already receive.
Regional projects serve companies based in CIS, Central Asia and the Caucasus. International companies entering these markets receive a separate market-entry proposal. International market entry · AXCEND
Write to us — we will discuss the market, product and project approach in a short meeting. No presentations about us — straight to the point.
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