AXCEND · LEAD GENERATION UNIT

Lead Generation Unit: primary B2B qualification

We use your database or an agreed company list from public sources. The team makes one primary B2B contact and records the response: a proposal request, refusal, request to return later or another agreed status. After one completed primary contact, the base scope for that company is complete.

Discuss the task

AXCEND team working on B2B contact qualification

Test offer

One primary contact with 210 approved organisations

The client database or an agreed list from public sources is used. Scope, criteria and unanswered-call rules are agreed before launch.

Scope

210 organisations

Launch terms

Agreed after reviewing the task

Request the test package

Payment model

1Payment terms are set in the proposal and agreement.

Test launch terms

The test launch checks the client-supplied company list, selected segment, contact accessibility, offer wording and the market's initial response. AXCEND therefore does not guarantee a number of positive responses, proposal requests or other commercial outcomes under the test package.

Test metrics, result criteria, repeat-launch and refund terms are agreed in the selected proposal and contract.

LEAD GENERATION UNIT · USE CASES

When the Lead Generation Unit is needed

The format is suitable when you need to work through a client-supplied company database, receive the initial response and give your sales team a clear report.

You have a company database for primary contact

The database may be supplied by the client or agreed from public sources. Before launch, we agree the companies, contact roles and statuses required in the report.

You need the initial response recorded

The manager briefly presents the offer and records the answer: a proposal request, refusal, a specific return date or another agreed status.

You want to free the sales team from the first line

Your managers receive a report with statuses and comments and decide which companies to take into further commercial work.

You have a strong sales team

The Lead Generation Unit handles primary contact using the database you supply and records every completed conversation consistently. Your team receives clear statuses, comments and recordings without mixing primary qualification with later negotiations.

LEAD GENERATION UNIT · PROCESS

How the work is structured

The Lead Generation Unit works with the company database supplied by the client. For each company, one completed primary contact and its result are recorded.

Agree the database and criteria

The client supplies the company database and product information. Together we approve the contact roles, conversation scenario and list of statuses.

Make the primary contact

The manager contacts the company, briefly presents the offer and receives the initial response without later commercial follow-up.

Record and deliver the result

The report includes the status, comment and recording of the completed conversation. Repeat work starts only as an add-on service or under Closer Team.

What is needed to start

The client supplies the company database, product information and approved commercial terms. AXCEND prepares the primary-conversation scenario. Preparing, adapting and sending a proposal are not included in the base format and can be added separately.

LEAD GENERATION UNIT · SCOPE

Lead Generation Unit responsibility

This is a one-contact format. It provides the company response but does not include work after a proposal request.

Included in the work

Preparing the primary-conversation scenario from client materials.
One completed primary contact with the company.
Recording the status, comment and conversation recording.
A consolidated report under the agreed project criteria.

Not included in the work

Preparing or adapting a commercial proposal.
Sending the commercial proposal.
Following up after the proposal and asking for the response.
Handling questions and objections after initial interest.

Where the Lead Generation Unit's work ends

If the person asks for a proposal, the request is recorded as the result of the primary contact. Preparing and sending the proposal, following up, gathering the response and handling objections begin only as an add-on service or under Closer Team.

A WORD FROM THE DEPARTMENT HEAD
«Primary qualification creates value only when its outcome can be used in further commercial work. We clearly distinguish a request for information from readiness to continue negotiations: the company's position, response context and agreed status are recorded so the client's sales team can make its next decision on reliable data.»
Dmitry
Lead Generation Unit Manager · AXCEND

Dmitry, AXCEND Lead Generation Unit manager

AXCEND · RESULT

The result is the status after one completed contact

For every company where a conversation took place, you receive the agreed status and comment. Contact-attempt rules, reporting and acceptance criteria are agreed before launch.

One completed primary contact with the company.
A proposal request, refusal, return date or another agreed status.
Comment, conversation recording and consolidated project report.

When a proposal must be prepared and sent, followed up, discussed and supported through questions and objections, Closer Team takes on that work.

View the Closer Team method

Discuss primary contact using your database

We will clarify the product, database scope, contact roles and statuses, then formalise the Lead Generation Unit result and reporting format.