Prospect database
Your existing database, or companies we find through public sources based on the agreed brief.
Lead Generation Unit
We find the right people at target companies, introduce your products or services and assess their interest. Your team takes over once the prospect is qualified.
Discuss the package
Number of companies in the database
Find the right person
Qualify interest
Hand over to your team
Handover point
Your existing database, or companies we find through public sources based on the agreed brief.
The package includes 1 manager and adaptation of your existing script.
The prospect fits your target profile, is interested in your products or services and is willing to receive a proposal. We provide contact details, statuses and available project materials so your team can continue the conversation.
Sending proposals and following up on them are not included.
We establish who is involved in the decision, find their direct contact details and get in touch. We agree how to handle unanswered calls before launch.
Proposal editing is charged separately. Sending proposals and following up on them are not included in this package.
Speaking to a receptionist or being asked to send information to a general email address does not, on its own, count as a qualified result.
We agree how to handle unanswered calls before launch. We find the right person and contact them once we have their direct details. Unlimited call attempts are not included.
500 companies refers to the database we work with, not a guaranteed number of leads, meetings or completed conversations with decision-makers.
The pilot follows the Lead Generation Unit terms. We test your chosen audience, assess how easy it is to reach the right people and gauge their initial response to your products or services.
For projects covering several countries, we separately agree how to divide the database, the scope of work and the terms.
Lead Generation Unit
one country · Number of companies in the database
Test your audience and their initial response.
Available once per country. Several countries can be tested separately, with one pilot in each.
The main-package guarantee, repeat launch at our expense and 50% refund do not apply to the pilot. There is no Closer Team or inbound pilot.
The pilot follows the Lead Generation Unit terms. We test your chosen audience, assess how easy it is to reach the right people and gauge their initial response to your products or services.
We assess the response and whether it makes sense to expand the project. We do not guarantee a set number of positive replies, proposal requests or buyers ready to purchase.
Open a step for details
We agree the terms and the client pays in advance.
5–7 days for the database and materials. The initial outreach package includes adapting your script; proposal editing costs extra. The sales follow-up package includes product and audience research, editing an existing proposal and preparing a script.
5–7 days
1–2 days, up to 25 calls.
1–2 daysup to 25 calls
The client approves the approach.
We contact companies and carry out the work included in your chosen package.
We provide contact details, company statuses and the materials agreed for the project.
We sign the work completion certificate.
Test calls check the script and are separate from the paid 210-company pilot.
For later launches, we agree the guarantee based on the actual results of the first launch.
up to 5%
We agree the percentage and calculation basis in the contract before launch.
↻
At our expense if the agreed guarantee is not met.
50%
If the repeat launch also falls short of the agreed result.
The guarantee applies to the main 500-company packages. It does not apply to the pilot or inbound enquiry handling.
The first launch under a full main package carries an individually agreed guarantee of up to 5%. The exact percentage, result criteria and calculation basis are agreed before launch and recorded in the contract.
The agreed percentage is our commitment for your project, not a cap on the results we can achieve.
Lead Generation Unit: qualified interest in your products or services and willingness to receive a proposal. The contract sets out the criteria and calculation basis.
Closer Team: readiness to consider a deal. The percentage is calculated from conversations or presentations with decision-makers, as specified in the contract.
If the agreed guarantee is not met, we repeat the launch at our expense. If the repeat launch also fails to achieve the agreed result, we refund 50% of the payment.
A company in the database, a contact attempt, a conversation, contact with the right person, a proposal request, qualified interest and readiness to consider a deal are distinct stages. The guarantee does not cover purchases, revenue or signed contracts.

Initial B2B outreach and qualification: We find the right people at target companies, introduce your products or services and assess their interest. Your team takes over once the prospect is qualified. Client prospecting and sales follow-up: We find prospects, introduce your offer and continue the conversation after sending a proposal. Your team takes over when the prospect is ready to discuss a potential deal. A standalone package: you do not need to purchase initial outreach separately.
Initial B2B outreach and qualification: 500 companies · one country. Client prospecting and sales follow-up: 500 companies · one country. Terms are agreed after discussing the project.
Initial B2B outreach pilot: 210 companies · one country. The pilot follows the Lead Generation Unit terms. We test your chosen audience, assess how easy it is to reach the right people and gauge their initial response to your products or services. Available once per country. Several countries can be tested separately, with one pilot in each. We assess the response and whether it makes sense to expand the project. We do not guarantee a set number of positive replies, proposal requests or buyers ready to purchase. The main-package guarantee, repeat launch at our expense and 50% refund do not apply to the pilot. There is no Closer Team or inbound pilot.
The first launch under a full main package carries an individually agreed guarantee of up to 5%. The exact percentage, result criteria and calculation basis are agreed before launch and recorded in the contract. For later launches, we agree the guarantee based on the actual results of the first launch. The agreed percentage is our commitment for your project, not a cap on the results we can achieve. If the agreed guarantee is not met, we repeat the launch at our expense. If the repeat launch also fails to achieve the agreed result, we refund 50% of the payment. The guarantee applies to the main 500-company packages. It does not apply to the pilot or inbound enquiry handling.
Initial B2B outreach and qualification: Proposal editing is charged separately. Sending proposals and following up on them are not included in this package. Client prospecting and sales follow-up: Sending proposals on request via WhatsApp, Telegram or email is included. We follow up after 2–3 business days with people who requested and received the proposal. The second call and related correspondence are included. For long sales cycles, the third, fourth and subsequent calls are charged separately.
For projects covering several countries, we separately agree how to divide the database, the scope of work and the terms.
500 companies refers to the database we work with, not a guaranteed number of leads, meetings or completed conversations with decision-makers. A company in the database, a contact attempt, a conversation, contact with the right person, a proposal request, qualified interest and readiness to consider a deal are distinct stages. The guarantee does not cover purchases, revenue or signed contracts. Speaking to a receptionist or being asked to send information to a general email address does not, on its own, count as a qualified result.
Initial B2B outreach and qualification: The prospect fits your target profile, is interested in your products or services and is willing to receive a proposal. We provide contact details, statuses and available project materials so your team can continue the conversation. Client prospecting and sales follow-up: The prospect is ready to consider a deal and asks for a quote, specific terms or a conversation with management. We provide their contact details and status. Your team prepares the quote and contract.
After reviewing your offer, we agree the scope, timeline and price. For a main package, we also agree a tailored guarantee. All terms are set out in the contract.
Discuss the packageChoose the scope: reaching new clients, following up on initial interest or handling enquiries you already receive.
Regional projects support companies based in the CIS, Central Asia and the Caucasus. International companies entering these markets receive a separate market-entry proposal. Sales in Central Asia · AXCEND · International market entry · AXCEND
Contact us for a short meeting about your market, product and project approach. We get straight to your needs, without a presentation about ourselves.
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