Choosing a team

    B2B sales outsourcing: qualification or proposal follow-up?

    Decide what to outsource, when your specialists should take over and what to agree before work begins.

    Updated: 3 min read · estimated

    At a glance

    Where do you need sales support?

    1. First contact
    2. Qualify interest
    3. Follow up on the proposal

    01For manufacturers: outsourced sales or an in-house export team?

    Start with the work your new market requires. Compare the same scope: finding buyers, negotiating, preparing quotes, managing contracts and coordinating deliveries. An external team can take on part of that work; agree who owns product expertise and commercial decisions before launch.

    • Outsourced team: consider this option for testing a market, finding distributors and handling initial negotiations. Agree who inside your company will answer technical questions and prepare delivery terms.
    • In-house export team: consider this option when you need someone to coordinate sales with production, logistics and existing partners every day. Include recruitment, training and team management in your comparison.
    • Combined approach: the external team identifies prospects and handles an agreed stage of negotiations; your export manager takes over quotes, contracts and deliveries. Define the handover point and how information will be shared.

    02Choose the handover point

    Initial B2B outreach and qualification suits companies whose own team can take over once a prospect shows relevant interest and agrees to receive a proposal. We identify decision-makers and the people who influence them, make contact and introduce your product or service. You can provide the contact list, or we can compile it from public sources based on an agreed brief.

    03When a proposal needs follow-up

    Client prospecting and sales follow-up is a standalone service. We study your product and audience, edit your existing proposal, prepare an outreach script, send the proposal on request and discuss the response. When a prospect is ready to consider a deal and asks for a quote, specific terms or a conversation with your manager, we pass their details and the current status to your team.

    04Check the scope

    Ask before launch:

    • Who approves product information, prices and responses to objections?
    • Who sends proposals, how many follow-ups are included and which cost extra?
    • Who prepares custom quotes and handles the contract after handover?
    • Which success criteria will the contract define, and how will results be calculated?

    Illustrative example — not an AXCEND case study

    Products and services need different expertise

    A packaging supplier brings in a technical specialist to quote for a batch. A SaaS developer brings in a specialist to discuss integration. In either scenario, the outsourced sales representative records the question and the relevant contact. Agreement to receive a proposal does not automatically mean a technical consultation or a signed contract.

    06Current service options

    500 companies refers to the database we work with, not a guaranteed number of leads, meetings or completed conversations with decision-makers.

    • Initial B2B outreach and qualification: 500 companies · one country
    • Proposal editing is charged separately. Sending proposals and following up on them are not included in this package.
    • Client prospecting and sales follow-up: 500 companies · one country
    • We follow up after 2–3 business days with people who requested and received the proposal. The second call and related correspondence are included.
    • For long sales cycles, the third, fourth and subsequent calls are charged separately.

    Related reading

    Discuss my project

    Let’s discuss your product or service, target customers and when your team will take over.

    Discuss my project

    Ready to discuss your project?

    Contact us for a short meeting about your market, product and project approach. We get straight to your needs, without a presentation about ourselves.