01Make the country part of the brief
For Kazakhstan, Uzbekistan, Kyrgyzstan, Armenia, Azerbaijan or Georgia, agree the target audience, communication language and commercial terms separately. Naming a region alone does not establish whether your offer is a good fit. Confirm language availability and team composition before launching the specific project.
02Check the offer before outreach
Describe the buyer's need, suitable company profile and limitations. For products, prepare specifications and delivery terms; for services, define the scope and responsibilities. Distinguish between information the sales representative can explain and questions that need your specialist.
03Find the people involved in the buying decision
A company’s phone number or general inbox is a starting point for finding the right person. Identify who chooses the product or service provider, who influences that decision and how to reach them. Keep the contact history across channels and send proposals on request within the selected service's scope.
Illustrative example — not an AXCEND case study
One audience, two offers
A packaging manufacturer and an inventory management software developer may contact the same food producer. One needs a technical specialist or buyer; the other needs a process owner and the IT team. The same company list does not mean the same script, recipient or criteria for interest will apply.
05Use the findings to choose the next step
Review how easy it was to reach the right people, the questions they asked and their reasons for declining. Account for differences in lists and scripts when comparing countries. Agree when your team will take over under the chosen service, and arrange any additional follow-up separately. Service and country pages describe the current scope and markets.
06Current service options
500 companies refers to the database we work with, not a guaranteed number of leads, meetings or completed conversations with decision-makers.
- Initial B2B outreach and qualification: 500 companies · one country
- Proposal editing is charged separately. Sending proposals and following up on them are not included in this package.
- Client prospecting and sales follow-up: 500 companies · one country
- We follow up after 2–3 business days with people who requested and received the proposal. The second call and related correspondence are included.
- For long sales cycles, the third, fourth and subsequent calls are charged separately.