01Start with a hypothesis
Define one country, a company profile, a reason to make contact and the question to test. Distinguish between missing contact details, an unanswered message or call, and a clear rejection of the offer. Otherwise, an incomplete list can look like a lack of demand.
02What to examine in the report
Review whether you reached the right people, how well they fit the target profile and how they responded. Compare reasons for declining and questions from interested prospects. Identify companies for which the evidence is still inconclusive.
03What the test does not establish
A qualification pilot does not establish total market size, future revenue or buyer numbers. Its findings relate to the selected list and script. Do not assume that the same percentage of prospects will be interested in another country or target group. A decision to expand should consider contact quality and what people actually said, as well as the overall percentage.
Illustrative example — not an AXCEND case study
Choosing the next step
An equipment supplier reaches suitable companies but learns that they require specifications missing from the proposal. A logistics provider receives questions about routes it does not serve. Updating materials or targeting may be the next step; you may need to adjust the approach before expanding the campaign.
05Current pilot terms
Initial B2B outreach pilot: 210 companies · one country
- The pilot follows the Lead Generation Unit terms. We test your chosen audience, assess how easy it is to reach the right people and gauge their initial response to your products or services.
- Available once per country. Several countries can be tested separately, with one pilot in each.
- The main-package guarantee, repeat launch at our expense and 50% refund do not apply to the pilot. There is no Closer Team or inbound pilot.
- We assess the response and whether it makes sense to expand the project. We do not guarantee a set number of positive replies, proposal requests or buyers ready to purchase.