Project outcome

    How to define a result benchmark correctly in a B2B project

    A B2B guarantee should relate to what the provider can influence: an agreed criterion for qualified negotiations, not call counts or signed agreements.

    July 14, 20265 min read

    What can be formalised

    After assessing the market, product and task, the parties can define a benchmark for qualified B2B negotiations. In Closer Team projects it is individual and usually lies in the 2–5% range.

    Why another party’s decision cannot be promised

    A signed agreement depends on price, delivery terms, technical expertise, internal procedures and the potential counterparty’s decision. No responsible provider can guarantee these factors for the parties to a deal.

    What an honest agreement looks like

    Project documents set out the result criteria, assessment period, reporting format, party roles and the procedure if the benchmark is not achieved. This makes expectations transparent for both sides.

    Discuss a B2B project

    If you want to apply the approach to your market, start with a short project potential assessment.

    Discuss a B2B project

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