AXCEND · Industries

    B2B prospecting: IT and SaaS

    Enterprise software, SaaS and IT services

    Discuss my project

    What to agree before first contact

    This example illustrates a possible project goal. It is not a guarantee of the same outcome for every client.

    Client prospecting and sales follow-up

    We find prospects, introduce your offer and continue the conversation after sending a proposal. Your team takes over when the prospect is ready to discuss a potential deal.

    1. Preparation
    2. Proposal and feedback
    3. Handover notes

    For long sales cycles, the third, fourth and subsequent calls are charged separately.

    Full scope of work

    Closer Team

    Product and audience research, editing your existing proposal and preparing a call script are included.

    Sending proposals on request via WhatsApp, Telegram or email is included.

    We follow up after 2–3 business days with people who requested and received the proposal. The second call and related correspondence are included.

    The prospect is ready to consider a deal and asks for a quote, specific terms or a conversation with management. We provide their contact details and status. Your team prepares the quote and contract.

    Related case study

    SaaS product for HoReCa

    500
    companies in scope
    138
    qualified leads
    27,6%
    conversion

    Published figures from an individual project. Its terms may differ from current packages.

    Related case study

    Our commitment to results

    For later launches, we agree the guarantee based on the actual results of the first launch.

    1. up to 5%

      First-launch guarantee

      We agree the percentage and calculation basis in the contract before launch.

    2. ↻

      Repeat launch

      At our expense if the agreed guarantee is not met.

    3. 50%

      Refund

      If the repeat launch also falls short of the agreed result.

    The guarantee applies to the main 500-company packages. It does not apply to the pilot or inbound enquiry handling.

    How the result is defined and measured

    The first launch under a full main package carries an individually agreed guarantee of up to 5%. The exact percentage, result criteria and calculation basis are agreed before launch and recorded in the contract.

    The agreed percentage is our commitment for your project, not a cap on the results we can achieve.

    Initial B2B outreach and qualification

    Lead Generation Unit: qualified interest in your products or services and willingness to receive a proposal. The contract sets out the criteria and calculation basis.

    Client prospecting and sales follow-up

    Closer Team: readiness to consider a deal. The percentage is calculated from conversations or presentations with decision-makers, as specified in the contract.

    If the agreed guarantee is not met, we repeat the launch at our expense. If the repeat launch also fails to achieve the agreed result, we refund 50% of the payment.

    A company in the database, a contact attempt, a conversation, contact with the right person, a proposal request, qualified interest and readiness to consider a deal are distinct stages. The guarantee does not cover purchases, revenue or signed contracts.

    Ready to discuss your project?

    Contact us for a short meeting about your market, product and project approach. We get straight to your needs, without a presentation about ourselves.